The Propellant Group

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Home The Propellant Group helps your business grow by providing a unique blend of strategic advice and operational help at critical times in your company's lifecycle.We manage transitions... Challenge: Make the Founders' vision a reality.TPG serves as the interim management team.Build product, recruit permanent management team, put together a business and go-to-market plan, help secure financing. Challenge: Help your company realize its potential/solve problems inhibiting growth. TPG can provide:AssessmentAction / Operating PlanStaff mentoring and trainingRoadmap to Financing Challenge: Help your company build repeatable successful outcomes into organization.TPG helps companies put the infrastructure in place: PeopleProductProcessControlsDifference What Makes Us Different and Necessary We help you navigate difficult transitions. We have the experience to navigate the mine fields successfully. We are deeply involved in the strategy and operations of every client. Not only do we deliver game-changing strategic advice, we also help execute it. We've been there, done that. We have started, defined, lead or been instrumental in more than 30 companies between us. We are change agents who have created thousands of jobs and billions of dollars in value. We purposely have a limited number of clients. All of our partners are actively involved with every client, and every client has full access to the experience and expertise of each partner.Services Capabilities & DeliverablesStrategic assessments. We give everyone an objective, knowledgeable, blunt assessment of where you are and what you need to do to improve. Business plans. The result of an intense discovery and planning process with decision-makers to create an action plan that will work. Product roadmaps that go somewhere. Matching a vision with a technology and a market over a timeframe is the foundation for a road map that actually motivates an entire company. Go to market strategies that mere mortals can afford. Money can't buy creative thinking and the willingness to be innovative in a go to market strategy. Sales plans that... sell. Develop a better understanding of your customers, selling processes, and selling strategies to improve with tools that keep you informed. Business development. NOT sales... this means forging game-changing strategic partnerships that have a material impact on a company's future. Financing plans. We have a very good idea if a company is fundable, what kind of investor might be interested, and what it will take to get their interest. Integration planning and execution. Combine to fight a larger competitor or to get to market faster. TPG partners have successfully managed large and small company integrations.Clients Clients TPG has successfully helped many companies achieve their goals, with emphasis on Software, Internet, Advertising, Automotive and CleanTech verticals.

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PartnersNeal AndersonFred WaltiMark GoodsteinMichael Harris Partners:Neal AndersonFred WaltiMark GoodsteinMichael Harris Advisors:Neal Anderson Partners Neal AndersonCo-Founder and Managing PartnerNeal has over a dozen years of experience boosting productivity, revenue and profit for both startups and existing organizations. Neal has a unique ability to distill a company's business strategy into its simplest, yet most powerful, form. With a clear vision of what needs to get done, he then forms a plan of attack that almost always gets from A to Z in the shortest, most effective manner.Prior to TPG, Neal helped to launch the $10 million Progressive Automotive X PRIZE, a global incentive to spur mass-production of 100 mpg vehicles. Earlier, Neal achieved an organizational turnaround as President and CEO of True Floors, Inc. by injecting three consecutive years of double-digit growth into a stagnant business, culminating in a profitable sale. Earlier, he co-founded creative agency Ideawork Studios, helping to build a profitable business and award-winning work for key clients including Yahoo, PBS, Tenet, Ziff-Davis, and others. In addition, Neal has consulted for several prominent organizations (including Stanford University, Idealab and the City of Los Angeles), spearheaded one of the first online marketplaces for government procurement with Visa and Chase, ran Marketing & PR for a remote communications software company, and helped to start a non-profit aimed at mentoring at-risk youth in entrepreneurship. Neal holds a BA in English from UC Santa Barbara.Fred Walti Partners Fred WaltiCo-Founder and Managing PartnerFred brings thirteen years of Internet entrepreneurship to The Propellant Group, having founded Full Moon Interactive, an Internet architect, and LAI, Inc., a consulting company focusing on leveraging the technology in traditional businesses. Fred built FMI from start-up to $25 million in annual sales with 14 consecutive quarters of profitability. Fred also started one of the first interactive divisions of a global advertising agency in 1995. Prior to his experience in new media, Fred spent 15 years with global communications companies in various executive capacities. Fred ran the Apple computer account on a worldwide basis for BBDO and was GM of their San Francisco office, doubling the billings of the office and returning it to profitability in 18 months.Fred has been involved -- either as a consultant, principal, employee or investor -- in the start-up of several companies. Most recently, he served as COO of Snap.com, a next-generation venture-backed search engine. Previous, Fred was a Strategic Advisor at Idealab in which he led the efforts to develop operating plans for a number of their portfolio companies. Fred served as the Interim CEO for Geocities, helping to author its first business plan, gain its first round of venture backing, and crystallizing its advertising-driven business model. Geocities went public and was later sold to Yahoo in 1999.Fred is an experienced public speaker on a variety of business topics. Fred is a graduate of NYUs Gallatin School. Mark Goodstein Advisors Mark GoodsteinCo-Founder and Strategic AdvisorMark has been starting up organizations for a dozen years. He combines the unique ability to both see the potential of a new technology and quickly grasp how to make it a reality. Prior to the Propellant Group, Mark helped launch the Automotive X PRIZE, a multi-million dollar international competition designed to inspire a new generation of 100 MPG vehicles that people want to and can buy. Mark's leadership in quickly building a world-class coalition for radical change has the Automotive X PRIZE poised to positively disrupt the largest industry on the planet. Earlier, Mark founded X1 Technologies, helping to spark the desktop search industry. Mark directed product and company strategy, and was instrumental in Yahoo's licensing of X1 as its desktop search product. Along the way, X1 picked up praise of all kinds, including the Technical Excellence award from PC Magazine.In addition to X1, Mark was one of the first employees at Idealab and a founder of GoTo.com (now Yahoo Search Marketplace), helping define and launch the company in 1996. He also started Intranetics (now Intranets.com); XBeams, a structural prototyping technology company, Blackdart, an office supplies e-commerce company, and served as the general manager of a streaming media company called FasTV. Mark has also helped found two non-profit educational organizations and has a degree in history from the University of Chicago. Michael Harris Advisors Michael HarrisStrategic AdvisorBefore joining as a Strategic Advisor at TPG, Michael was the President and CEO of Adapt Technologies, Inc., a venture-backed, internet advertising company based in Pasadena, California. Michael successfully led the company through the redesign and launch of Adapt's Search Engine Marketing service and ultimate acquisition of the business by WebVisible Corporation in 2008. Prior to Adapt, Michael served as Senior Vice President, Global Product Management for Yahoo! Search Marketing (Overture Services Division), where he was responsible for overseeing product strategy and development plans for the billion-dollar plus search advertising business. Michael was also a Senior Vice President with Overture Services, Inc. (FKA: Goto.com), the originator of pay-per-click search advertising and was appointed acting-COO and senior member of the transition team that merged operations into Yahoo! following the acquisition.Prior to Yahoo!, Michael served in several senior management leadership roles, including: SVP of Products & Strategy for FileNet Corporation (an IBM Company); GM, Software Products at Stac, Inc.; and Founder/CEO of Rememory Corporation (where Michael created the industrys first archival server and subsequently sold the company to Stac, Inc. in 1995).Michael studied business, architecture and computer software design at Cal Poly University, Pomona, California, where he earned his Bachelor of Science degree in Computer Information Systems (BSIS).Contact

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